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10 Personal Branding Mistakes | EP 20

10 Personal Branding Mistakes | EP 20

In 2020, personal branding has become an important part of positioning for anything whether it’s to showcase your talents, to search for a professional opportunity, to raise awareness for a cause, get people together to make a difference. In this class, I share some of the personal branding mistakes that you may be making, and how to fix them.


Let's talk about 10 Personal Branding Mistakes you're making.

  • [1:25] Do not tie your brand too close to what you do; tie it to who you are at the core of your being.

  • [1:36] Personal branding is about making and keeping promises to people.

  • [2:57] Execute physically, amplify digitally.

  • [3:20] Do not be afraid to tell your true story; who you are now.

  • [3:45] Do not create a persona that you can not keep up with.

  • [4:48] Do not try to be on all media platforms when you initially begin so you do not spread yourself too thin.

  • [5:30] Begin with a platform that aligns with your personal brand.

  • [6:10} Start on a platform, build it then expand to other platforms.

  • [6:17] Do not try to attend every event.

  • [6:50] Showing up at every event is not equivalent to relevance.

  • [7:13] Attend events that are valuable or exciting to you and resonate with your personal brand.

  • [7:28] Do not respond to messages immediately when you are triggered.

  • [8:49] Have standardized rates that you charge based on your value so you are not tagged unprofessional.

  • [10:08] Do not partner with or promote brands that are not in alignment with your values.

  • [11:05] Your approach to brand partnerships should always be quality vs quantity; quality should always be your priority.

  • [11:29] Do not take your community for granted.

  • [11:43] Do not forget your Day-1s that have always been supporting you.

  • [12:03] Once in a while, take out time to appreciate and engage with your community.

  • [12:59] Do not lose yourself in the building of your brand; this is about who you are, not what you do.

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Switch On with Adaora Lumina
Welcome to the Switch On Podcast! My name is Adaora Lumina Mbelu, Bright Light, Purpose driver and Your Number 1 Purpose & Productivity Coach. Each week, you will learn how to own your mind and body, and make it work for you on your life’s journey. I want to show you that while you may not always have control over external forces, you can create your own pathway to fulfilling your God given mission. And it all starts with your Mind.